On the way down to Port Macqaurie for Ironman Australia last week while Mack was watching Peppa Pig on the iPad and we didn’t have Lion Kings “Hakuna Matata” blaring through the speakers on continual repeat, Charlotte and I got to listen to some great business and entrepreneurial focused¬†podcasts.

One of the better ones was an interview with Gary Veynerchuk talking about his book “Jab, Jab, Jab, Right Hook” – now this book is about telling your story in a noisy social world but the message can be very similar to training and racing successfully in our beloved sport that is Ironman triathlon.

As soon as Gary was talking about how most companies went about social media campaigns (wrong), I was like … this is EXACTLY like how most athletes train and then race.

Most athletes only care about the right hook. They get bogged down in the romanticism of the right hook and don’t pay attention to the things that scream .. it’s the consistent jab, jab. jab that should be the overriding focus. 90 plus percent of the training must reside in the consistent use of the jab.

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” — Bruce Lee

Good boxers, no… great boxers know this well. The hook doesn’t mean much … it can be brutally effective when used and place at the right time just like when we should place volume and race specific tolerance sessions in the Ironman and 70.3 build up phases.

Great boxers train jabs all day long and only spend a few minutes on the hook.

Actually this played out in a recent Heavy Weight World Champion title match between Ukraine’s Wladimir Klitschko V Alex Leapai – the champion just broke down the heavy hitting (hook focused) Leapai with the jab, jab, jab, jab, stay out of the way, jab, jab, jab, jab, then boom, big right cross to the head … lights out ladies and gentleman.

In our sport the focus seems to be on the right hook mentality. More is thought and advised to be better both in training and nutrition. The noise on what go fast equipment is ‘needed’ to turn you into a super fast triathlete is deafening and leads to overwhelm.

If you truly want to become very good in this sport then focus on the jab, jab, jab of consistent training that matches where you are in your development phase as an athlete.

If you have a relatively young training age in this sport then those volume focused right hooks won’t be able to be absorbed by the body and you’ll likely break down with sickness or injury in the lead up to your goal race.

I’ll continually say it, pound it into you with a jab, jab, jab, that this sport is about strength – highly specific strength that allows you to eventually race fast (a relative term) for the entire race without breaking down.

So tune out the noise. Get on a program that focuses on the consistent tap, tap, tap of the ever effective jab and one that peppers in the right hook in an highly effective manner.

Pete and I are currently working on a new blueprint program outside of your race build that focuses on development. Development of the jab, jab, jab and consciously building your arsenal of resources so you can then throw a right hook when it counts and knock it out of the park.

Can’t wait for that or need more help. Apply for one of our few remaining coaching spots.